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I love this extension of Google’s Parisian Love Story spot that aired during the Superbowl. I was a big fan of the spot’s simplicity and clear message (although still was a little surprised Google felt they needed to advertise). And just love the fact that it was easily one of the cheapest spots ever produced for such a stage, yet it was arguably the most powerful ad this past year.
The video above introduces an interactive extension of that spot and continues the engagement consumers and brands can have with Google. I’m interested to see what’s produced and if this story-telling format can become the next MasterCard pop culture catch-on. That’s a bit of a stretch, but you never know.
