Photo 20 Aug Found this rather funny letter from PSFK. I think its a good point to make with all the focus we put on engaging consumers these days. Depending on the brand (or product), invitations like this are better suited for your advocates rather than the general audience. Otherwise, I suppose it can have some relatively negative implications.

Found this rather funny letter from PSFK. I think its a good point to make with all the focus we put on engaging consumers these days. Depending on the brand (or product), invitations like this are better suited for your advocates rather than the general audience. Otherwise, I suppose it can have some relatively negative implications.


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